WHAT MAKES AN 'IT-GIRL' WITH GRAZIA FASHION DIRECTOR, AILEEN MARR

 

How do you define the GRAZIA IT girl and how did this inspire the GRAZIA VAMFF Runway show?

GRAZIA’s IT Girl defines her own style. She’s not afraid to take a runway or street style look and make it her own. Whether it’s mixing a logo or two, mastering a refined look and making it real for everyday wear. It might be this season’s must have colour Lilac, edged up with ripped jeans and must have platform trainers. She would give feminine ruffles a masculine attitude with a tailored over-sized checked coat.

What’s your advice to attaining IT girl status? How do we stay one step ahead of the pack?

Inner confidence means GRAZIA’s IT girl will champion styles others girls might hold off on until mainstream. She’s not afraid to experiment with loud prints worn all at once, or colour clash to update a look. While she doesn’t hesitate to spend her hard earn cash on the latest cross-body box bag, she’s savvy enough to choose a colour that will keep viewer’s wondering “where did she get that?”
 
In GRAZIA’s Identity Issue (out now and available via http://grazia.com.au/subscribe), we give a nod to International Women’s Day with Power of Excess, champion Girl Power Fashion with inspiration from 90s Luxe – beautiful jewels, bold shoulder blazers deconstructed with high waist patent pants and body con knit dresses – final mystery touch of matrix style sunglasses.
 
What goes into planning a fashion runway show?

A lot! Organizing models, hair, makeup direction, music, pace of runway show. Editing the collections so the strongest looks have a balance of representing the direction of the designer collection, but also have styles to appeal to the buyers and shoppers watching the show. Accessories and jewellery are crucial for pulling a collection together and giving shoppers inspiration and an idea as to how to ‘Shop The Runway’. It takes an experienced runway stylist like Stuart Walford who has helped co-ordinate GRAZIA’s runway show – working between designer demands, fittings, GRAZIA’s style direction, chasing merchandise and accessories for the final touches to a deadline. And lots of sleepless nights!

Why do you love working with Australian Designers?
 
There’s a flirty but feminine ease to Aussie Designers styles this season. Approachable designer styles that express individuality and the latest fashion trends. Styles to suit every kind of fashion conscious woman from youthful, fun through to polished keepers.
 
Which are your favourite pieces from the La Maison Talulah ‘Parallel Lines’ Collection? 

Love the Crave You embroidered petal dresses, Mesmerize Lilac dresses, (the colour of the season) and the Rare Beauty mini dress, (chic LBD to wear anywhere).

Read up about our VAMFF front row insider Izi Simundic on Grazia here.

  

 

 

 

 

The Identity Issue Cover Grazia 003
Photography: Troyt Coburn
Fashion Direction: Aileen Marr
Hair: Daren Borthwick
MU: Peter Beard
Model: Ondria Hardin
Fashion Assistant: Patrick Zaczkiewicz

Diary > WHAT MAKES AN 'IT-GIRL' WITH GRAZIA FASHION DIRECTOR, AILEEN MARR


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